Over the past two years, I’ve noticed a wonderful shift in brands being more mindful of their impact on the environment, consciously choosing more sustainable options. The fashion world is at the forefront of this initiative, with brands like Stella McCartney pushing her team to find textile and material alternatives that are more friendly to the environment; others are noticing and following suit.
Eco-consciousness is extending to their packaging as well. Brands are evaluating every facet, from the primary packaging they receive from manufacturers, to the secondary/retail packaging that goes out the door with their customers. This is particularly important, because the fashion industry has the ability to directly influence the general population; we “use” fashion every day, and our fashion reflects what’s important to us. Fashion influencers have picked up the torch as well, continuing to reinforce the message—you can dress well AND be mindful of the planet.
The industry is proving that you need not sacrifice aesthetics to be sustainable. Packaging can still be luxurious and memorable, even if it’s made of sustainable materials. The scope of recycled and recyclable materials grows every day, and with a bit of education and investment, the industry can make a unique and impactful statement while being kind to the earth.